Meet the Team
Anne A. Campbell
Founder & CEO
- BS Electrical Engineering; MBA studies
- 30 years in engineering, tech, product development, business dev., product marketing, and corporate strategy.
- Passion around creating a superior customer experience.
Colleen A. Robertson
Head of Finance & Investor Relations
- MS Engineering Management; BS Interdisciplinary Engineering
- 30 years in finance, engineering, manufacturing, marketing, business
development, and corporate strategy. - Finance expertise to optimize business performance and inform strategy.
Jeff C. DuComb
Finance & Compliance
- 41 year Auto Industry Veteran
- Experienced in product development and leadership.
- A serial entrepreneur that has successfully led several business transformations.
Angela D. Assad
Customer & Growth Officer
- BS Mathematics and BA Communications
- Abstract thinker with a focus on building strong community relationships.
- Emphasis on entrepreneurship, discovery, innovation, transformation, and shared success.
Lisa M. Geiger
Head of User Experience
- BS Psychology and BA History
- Extensive customer service, tech recruiting, and entrepreneurial vision.
- Aims to deliver exceptional customer service and cultivate deep customer engagement.
Cal J. Baiz
Business Dev., Marketing, Social Media
- Business Development and Direct Marketing
- Social Media and Communication; AI implementation.
- Campaign design, testing, and development.
Michael D. Jaracz
Market & Strategy Specialist
- BA Economics, University of Michigan
- Business Development & Entrepreneurship
- Committed to delivering outstanding customer experiences.
Michelle Streicher
Customer & Growth Officer, MI
- MS Human Res. & Org. Dev.; BS Business Administration
- 25 years in automotive, financial services, tech. and retail.
- Former VP of HR, Chariot Transit LLC and key consulting roles.